Gen Digital (GEN) Stock
Consumer cybersecurity subscription giant with Norton and Avast brands. Here's the price, business snapshot, and what's worth knowing about Gen Digital in October 2026.
Gen Digital Inc (GEN) is a consumer-focused cybersecurity company formed from the combination of NortonLifeLock and Avast. It offers antivirus, VPNs, identity-theft protection and other security services, primarily on a subscription basis to consumers and small businesses worldwide. The business model centres on recurring revenue, customer retention and cross-selling across a large installed base; margins are driven by scale, product integration and cost control. Key considerations for investors include subscriber growth, churn rates, average revenue per user, competition from free and paid rivals, and data‑privacy regulation. The company’s market capitalisation is about $16.85bn, placing it among mid-cap cybersecurity names where execution on integration and product differentiation matters. As with all equities, values can rise and fall — this is general educational information, not personal advice. Investors should check up-to-date filings, weigh risks against objectives and consider independent financial advice before acting.
Gen Digital (GEN) Stock Forecast
Analyst price target, next 12 months
$30.60
+23.0% vs today's $24.88
Price range over the last 12 months
In the middle of its 12-month range
Analysts covering Gen Digital have a consensus 12-month target of $30.60, above the current price of $24.88.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 27 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying GEN Digital's stock with a target price of $30.60, indicating good growth potential.
Financial Health
GEN Digital Inc. is performing well with strong profits, cash flow, and sales revenue.
Dividend
GEN Digital Inc. has a dividend yield of 2.01%, which is decent for investors seeking dividends. If you invested $1000 you would be paid $20.10 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Subscription revenue focus
Recurring subscriptions are the main revenue engine and can provide predictable cash flow, though growth depends on acquisition and retention performance.
Global customer base
A broad installed base offers cross-sell opportunities and scale benefits, but international regulation and competitive dynamics can affect performance.
Integration and innovation
Mergers and product integration may unlock cost savings and new features, yet they also carry execution risk and require ongoing investment.
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