The Real Battlefield
Let's be clear about the combatants. You have three titans, AT&T, Verizon, and T-Mobile, who collectively hold the American wireless market in a chokehold. For years, they competed on price and coverage, a rather dull affair. Now, things are getting interesting. Each of these giants is being forced to spend billions, not on more phone masts, but on digital defences.
Think about it. The cost to acquire a single new mobile customer can be upwards of four hundred dollars. So, keeping the ones you already have is paramount. They need sophisticated software to predict who might be about to jump ship, and they need digital fortresses to stop rivals from snooping around their customer lists. This isn't an optional extra you can bolt on later. It's a matter of survival. They must invest heavily in cybersecurity, data analytics, and customer management systems, or risk bleeding subscribers to their more digitally savvy competitors.