When the Revolution Hits a Red Light
The big, flashing warning sign came from General Motors. A cool £5.6 billion writedown on its electric vehicle (EV) strategy isn't just a minor accounting hiccup. It's a screeching handbrake turn. This is the sound of a corporate giant admitting, through gritted teeth, that the great British public isn’t quite as sold on the electric dream as the strategists in the boardroom.
And it’s not just GM. Ford is quietly tapping the brakes on some of its EV spending. Toyota, once mocked for its stubborn loyalty to hybrid technology, suddenly looks less like a dinosaur and more like the only grown up in the room. Why? Because you can build all the EVs you want, but you can’t force people to buy them. For many, the practicalities of range anxiety, the faff of finding a working charger, and the simple cost of entry are proving to be rather persistent hurdles. The market, it seems, is far more pragmatic than the policymakers.