The Allure of the Uncancellable Subscription
What makes this sector particularly compelling to me is the business model. Most of these firms operate on a software-as-a-service, or SaaS, basis. In simple terms, companies pay a recurring subscription fee. Once a business integrates one of these platforms, embedding every employee’s entire work history, performance data, and pay details, switching becomes a monumental pain. It’s an incredibly sticky model.
This creates the kind of predictable revenue that should make any investor sit up and take notice. It’s a powerful moat against competition. This collection of companies, which you could group into a theme like the Talent Tech Titans basket, is built on this very foundation. Of course, no investment is without risk. An economic downturn could certainly see companies tighten their belts, and the tech giants are always sniffing around for new markets to disrupt. Data privacy rules also present a constant, and costly, challenge. But to me, the fundamental trends driving this industry seem too powerful to ignore. The war for talent isn’t a passing skirmish, it’s the new normal.