The Not-So-Secret Ingredient
So, who are the masters of this domain? You know the names. Amazon, Uber, DoorDash. They have become verbs as much as they are companies. But what many people miss is the rather dull, unsexy machinery that makes it all work. It isn't magic, it's a brutal combination of logistics, artificial intelligence, and network effects.
AI, in this context, isn't about sentient robots. It's about predictive algorithms that know you’re running low on coffee pods and route optimisation that shaves three minutes off a delivery. It’s the cold, hard data analysis that makes a sprawling, chaotic operation feel seamless to the end user. Then you have the network effect, which is just a fancy way of saying the service gets better the more people use it. More drivers mean shorter waits, which attracts more riders, which in turn attracts more drivers. It’s a virtuous cycle that makes it devilishly hard for a newcomer to compete. It’s this very idea, the simple appeal of making life a bit less of a chore, that underpins a collection of stocks like The Sigh of Relief.