The House Always Wins, Doesn't It?
Think about the S&P 500. We all follow it, but have you ever stopped to think who actually creates and maintains it? That would be S&P Global. They’re not just a name, they’re a business that earns a steady stream of cash from data subscriptions. Every bank, fund manager, and financial advisor pays them for the privilege of using their benchmarks. It’s a bit like owning the rights to the rules of football. The teams might win or lose, but you get paid every time a game is played.
Then you have giants like BlackRock. They are the world’s largest asset manager, and they’ve built an empire on creating the very tools we use to invest, like their iShares ETFs. When markets rise, their assets under management swell, and so do their fees. When markets are choppy, investors flock to their products for diversification. They’ve positioned themselves as the essential infrastructure for building a modern portfolio. They don’t just play the game, they sell the board, the pieces, and the rulebook.