The Usual Suspects Line Up
Let’s be honest, when a new market like this opens up, the cast list is rather predictable. Uber, the eight hundred pound gorilla of global ride-hailing, will naturally be first in the queue. They have the playbook, the capital, and the sheer operational muscle to get boots on the ground faster than anyone else. For Uber, this might look like a relatively straightforward land grab in a wealthy, tech-savvy market where the competition is, to put it mildly, technologically behind the times. It’s a tempting proposition.
Then there’s Lyft. Primarily a North American affair, Lyft’s international ambitions have always been a bit more cautious. Does a market the size of Israel justify the cost of venturing so far from home? It’s a tougher call. Yet, the appeal of a developed nation with minimal existing ride-hailing competition could be too good to pass up. It presents a rare opportunity to plant a flag without getting into an immediate, bloody scrap with an established rival.