Following the Digital Breadcrumbs
LetтАЩs be clear. Amazon doesnтАЩt build its cloud infrastructure out of thin air. AWS, its phenomenally profitable cloud division, is like a grand property developer. It has the vision and the customers, but it doesnтАЩt manufacture its own bricks, copper pipes, or wiring. It buys them. In this case, the тАШbricksтАЩ are high-performance servers and the тАШwiringтАЩ is a dizzying array of processors, networking gear, and specialised software.
This colossal spending commitment is, in essence, a shopping list. When you see a headline about a $100 billion investment, what you should really see is a tidal wave of purchase orders heading for a select group of companies. Think of firms like NVIDIA. Once the darling of teenage gamers, its graphics processing units are now the computational workhorses of the artificial intelligence revolution. Or consider Super Micro Computer, which builds the powerful, bespoke servers that are stacked floor to ceiling in those anonymous data centres. Every new server Amazon needs is a sale for a company like that.