The Shovel Sellers in the Digital Gold Rush
I’ve always believed that in a gold rush, the smart money is on the people selling the shovels, picks, and sturdy trousers. The same logic, I think, applies here. While everyone is mesmerised by the latest chatbot, the real, tangible demand shock is hitting the companies that build the world. Power utilities, cooling specialists, and construction firms are looking at order books that might have seemed like fantasy just a few years ago.
Of course, the big tech players are circling. It’s no surprise to see NVIDIA at the heart of it all, their GPUs are the very engines of this boom. Microsoft, with its Azure cloud platform, has been building these hyperscale data centres for years. Even a company like Apple, with its obsessive focus on thermal management and power efficiency in its own devices, has expertise that could be incredibly valuable. These giants are not just customers, they are becoming key infrastructure partners, blurring the lines between technology and heavy industry.