The Unfashionable Allure of the Behemoths
Let’s be honest, shall we? In the world of investing, backing the biggest companies feels a bit like turning up to a rave in a sensible tweed jacket. Everyone else is chasing the next explosive startup, the undiscovered gem that promises to multiply their money overnight. It’s all very exciting, but it’s also exhausting and, more often than not, ends in tears. I, for one, am starting to find a certain quiet satisfaction in the predictable, almost boring, power of the giants.
I’m talking about the Microsofts, the Apples, the Alphabets of the world. These companies didn't become trillion dollar behemoths by chance or by being particularly flashy. They did it through sheer, relentless competence. They built economic moats so wide you could sail a fleet through them. Apple’s ecosystem isn’t just a product line, it’s a digital fortress that customers gleefully lock themselves inside. Microsoft’s cloud business is a utility, as essential to modern business as electricity. To me, these aren't just stocks, they are fundamental pillars of the global economy.