Why Identity is Suddenly All the Rage
For years, cybersecurity felt like a game of building bigger walls. We bought fancier firewalls, more complex antivirus software, and all manner of digital tripwires. Yet, the hackers kept getting in. Why? Because they stopped trying to knock down the wall and started stealing the keys instead. Every major breach you read about, from the colossal to the merely embarrassing, usually boils down to one thing: compromised credentials. Someone got a password they shouldn't have.
This is where identity security comes in. Companies like CyberArk aren't selling walls, they're selling elite security guards for your most important digital assets. They manage who gets access to what, when, and why. In a world where your company’s ‘office’ is now scattered across a thousand living rooms, knowing who is who has become the absolute foundation of modern digital defence. That $20 billion price tag isn't for a piece of software, it's for control. It’s for the keys to the kingdom.