A Perfect Storm of Demand
I’m always sceptical when people talk about a "perfect storm" for an industry, it usually means someone is trying to sell you something. However, you cannot deny the powerful trends converging here. First, you have the relentless march of climate change. Governments and corporations are under immense pressure to monitor, report, and reduce their environmental impact. How do you verify a country’s carbon emissions or track deforestation in the Amazon? You need eyes in the sky that can see more than we can.
Then there’s agriculture. With the global population ticking upwards, squeezing more yield from every acre is no longer a goal, it’s a necessity. Precision agriculture, guided by this kind of detailed data, could help farmers use less water, less fertiliser, and lose fewer crops to disease. Finally, there’s the ever-present drumbeat of defence and geopolitics. Nations want to know what their rivals are up to, and these satellites offer a discreet and powerful way to keep watch.