A Grown Up Conversation About Gaming
Let’s be honest. When you think of gaming, you probably picture a teenager in a dimly lit room, fuelled by fizzy drinks and shouting at a screen. It’s a persistent image, but one that is now laughably out of date. While that teenager certainly still exists, the world of interactive entertainment has quietly grown into a financial juggernaut that makes Hollywood look like a quaint cottage industry. To me, ignoring the investment potential here feels a bit like dismissing the internet in 1999. It’s a massive, fundamental shift in how people spend their time and money, and it’s happening right under our noses.
The numbers, frankly, are staggering. We’re talking about an industry projected to be worth over $287 billion by 2026. This isn't some flash in the pan. The pandemic certainly gave it a nudge, but the momentum was already there. This is now a mainstream pastime, as ingrained in our culture as going to the cinema or watching a football match. The difference is, it’s far more interactive and, from a business perspective, potentially far more lucrative.