The Hydrogen Gamble
Then we have the wild card, Plug Power. Let’s be clear, this is a much more speculative affair. Plug Power is all in on the "hydrogen economy". For years, hydrogen has been the fuel of the future, and it has stubbornly remained there. The challenge has always been a classic chicken-and-egg problem. No one will buy hydrogen vehicles if there are no fuelling stations, and no one will build the stations if there are no vehicles.
Plug Power’s strategy is to try and be both the chicken and the egg. They build the fuel cells, the production plants, and the distribution networks. They’ve found a niche in logistics, powering things like forklift fleets for huge companies where batteries just can’t compete on refuelling time. It’s a bold, capital-intensive bet that could either transform heavy industry and transport or fizzle out. This isn't for the faint of heart, but its potential is undeniable. These three companies show just how varied the opportunities are, from industrial giants to home-tech innovators and high-stakes gambles. It’s a diverse landscape, which is why a broad approach, like the one taken in The Future of Energy, could be a sensible way to gain exposure without betting the farm on a single horse.