The Great Supply Chain Exodus: Why Friend-Shoring Is Reshaping Global Trade

Author avatar

Aimee Silverwood | Financial Analyst

Published: July 25, 2025

  • Global supply chains are shifting to allied nations, a trend known as friend-shoring.
  • Government policy and corporate strategy are fueling this multi-decade industrial transformation.
  • Investment opportunities may arise in sectors like automation, logistics, and infrastructure.
  • Companies enabling this supply chain relocation are positioned for potential long-term growth.

The Great Global Re-Shoring: A Pragmatist's View on Shifting Supply Chains

For the better part of thirty years, the mantra of big business was brutally simple. Find the cheapest place on Earth to make something, and build your entire operation around it. It was a grand global experiment in cutting costs, and for a while, it seemed to work splendidly. We all got cheaper electronics and trainers. The problem, as anyone who has ever bought the cheapest possible kettle knows, is that you often get what you pay for. And in this case, the world got a supply chain so fragile a stiff breeze could knock it over.

The End of a Thirty-Year Gamble

That stiff breeze arrived in the form of a global pandemic. Suddenly, a lockdown in one obscure city could bring a car factory on another continent to a grinding halt. Then came the geopolitical spats, the sanctions, and the rather chilling realisation that the things we rely on, from microchips to medicines, were being made in places that might not be so friendly tomorrow.

To me, this marks the end of a thirty-year gamble. The C-suite is finally waking up from its obsession with pure efficiency and asking a far more sensible question. Instead of "Where is it cheapest?", they are now asking, "Where is it safest?". The answer, it seems, is closer to home, or at least in countries that are unlikely to turn off the taps on a whim. This shift, which the strategists have dubbed "friend-shoring", is not just a minor course correction. It is a fundamental rewiring of global trade.

The Machinery of the Move

Of course, you cannot just pack up a factory and move it like a set of garden furniture. Bringing manufacturing back to more stable, and frankly more expensive, countries is a monumental task. You cannot compete by simply hiring more people. You have to compete by being smarter. This is where the real opportunity might lie for an investor with a bit of patience.

The companies that could thrive are the ones providing the picks and shovels for this great migration. Think about the businesses that build the robots and automation systems that make a factory in Texas competitive with one in a low-wage economy. Consider the logistics experts who have to design entirely new networks for a world that isn't just about shipping containers across the Pacific. It’s a complex puzzle, and investors looking at this space are often drawn to a collection of firms that provide these essential tools, a theme some are calling The Great Supply Chain Shift. These are the companies that enable the transition, the ones that are difficult to bypass.

A Word of Caution is in Order

Now, let's not get carried away. This is not some guaranteed path to riches. Rewiring the world's economy is an eye-wateringly expensive and complicated business. It requires immense upfront investment for a payoff that might be years down the line. Some companies will inevitably mess it up, pouring billions into new facilities only to find they cannot make the numbers work.

There is also the risk that the political winds change. If global tensions were to ease tomorrow, some of the urgency behind this move could evaporate, leaving half-finished projects and disappointed shareholders. Investing in this trend is a bet on the idea that security will continue to trump cost. While that seems a reasonable bet to me right now, it is by no means a certainty. The world is a fickle place, and this transition will likely be messy, slow, and full of setbacks. It is a long term game, not a quick punt.

Deep Dive

Market & Opportunity

  • The friend-shoring trend is described as a multi-decade shift and a multi-year capital deployment cycle.
  • Corporate strategy is shifting from prioritizing the lowest cost producer to prioritizing supply chain security.
  • The trend involves relocating supply chains to politically stable and allied nations.
  • New, complex, and distributed logistics networks are required to connect new production facilities.

Key Companies

  • Symbotic Inc (SYM): Provides AI-powered warehouse automation systems to manage the complex logistics of reshored supply chains and make new distribution networks more efficient.
  • Rockwell Automation Inc. (ROK): Offers industrial automation and digital transformation solutions that enable competitive and efficient domestic manufacturing in higher-wage countries.
  • GXO Logistics, Inc. (GXO): Specializes in complex warehousing and distribution services for companies that outsource their newly relocated supply chain operations.

View the full Basket:Friend-Shoring Fund

15 Handpicked stocks

Primary Risk Factors

  • Building new supply chains requires massive upfront investment with uncertain returns, which could be delayed by poor economic conditions.
  • Execution risk is high, as moving complex supply chains is difficult and failed relocations could dampen the trend.
  • Geopolitical developments could alter the pace of change, with easing tensions reducing urgency or escalating conflicts overwhelming infrastructure.

Growth Catalysts

  • Government policies and incentives, such as the CHIPS Act in the U.S., are actively supporting and accelerating supply chain relocation.
  • Technological advances in industrial automation and AI-powered logistics make domestic production economically viable and competitive.
  • Increased demand for logistics services, including rail, trucking, and warehousing, to support new domestic supply networks.
  • Companies that successfully build resilient supply chains may achieve sustained long-term competitive advantages.

Investment Access

  • The Friend-Shoring Fund is available on the Nemo platform.
  • Nemo is an ADGM-regulated platform.
  • The platform offers commission-free investing and AI-driven insights.
  • Investments can be made via fractional shares starting from $1.
  • All investments carry risk and you may lose money.

Recent insights

How to invest in this opportunity

View the full Basket:Friend-Shoring Fund

15 Handpicked stocks

Frequently Asked Questions

This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.

Hey! We are Nemo.

Nemo, short for Never Miss Out, is a mobile investment platform that delivers curated, data-driven investment ideas to your fingertips. It offers commission-free trading across stocks, ETFs, crypto, and CFDs, along with AI-powered tools, real-time market alerts, and themed stock collections called Nemes.

Invest Today on Nemo