The Picks and Shovels of a Digital Gold Rush
Let’s be honest, the most profitable players in any gold rush are rarely the ones panning for gold. They’re the ones selling the picks, shovels, and sturdy trousers. In the context of Lagos’s digital boom, the role of the shovel-seller is being played, quite brilliantly, by the global payment behemoths. I’m talking about the likes of Visa and Mastercard. These aren’t plucky startups, they are vast, established empires that have spent decades building the global rails upon which modern finance runs.
Every time a transaction happens, whether it’s for a bowl of jollof rice or a new laptop, there’s a high chance their technology is humming away in the background. They provide the secure, instantaneous network that a local Nigerian fintech company can then build upon. To me, this seems like a far more sensible place to park one’s capital. You’re not betting on a single, high-risk venture, you’re investing in the very infrastructure that the entire ecosystem depends on. It’s the equivalent of owning the tollbooth on the digital highway.