A Problem of Their Own Making
You see, for a platform whose business model relies on attracting as many eyeballs as possible, asking for ID at the door is a terrible inconvenience. But when the alternative is a fine that could run into the tens of millions, suddenly it becomes a top priority. Australia’s Social Media Minimum Age Act is the first serious attempt to hold these companies to account, and the reaction from the industry has been one of predictable outrage. Reddit is already taking the government to court, complaining that it’s all too difficult.
To me, that’s precisely the point. Of course it’s difficult. That’s why a whole new sub-industry is springing up to solve the problem for them. The tech giants have been backed into a corner. They have no choice but to comply, which means they have no choice but to pay for the technology to do so. This isn't discretionary spending they can cut in a downturn. This is a compulsory business cost, creating a captive audience for the companies that can get it right.