A Rather Clever Way to Make a Bob or Two
The real genius, I think, lies in the business model. It’s the classic freemium play. You can walk into the pub for free, look around, maybe even get a glass of water. But if you want the good stuff, the premium spirits that might actually lead to a decent conversation, you have to open your wallet. Unlocking unlimited swipes, boosting your profile, seeing who likes you, it all costs. And because the motivation is the powerful, primal search for a partner, people are surprisingly willing to pay.
This model is beautifully scalable. Once the technology is built, the cost of adding another hopeful single is negligible. This could lead to some rather attractive profit margins as the user base grows, driven by urbanisation and younger generations who see these apps as a natural part of life.
Of course, it’s not all roses and candlelit dinners. The market is getting crowded, and the cost of finding new users is rising. Regulators are starting to poke their noses into data privacy, and there’s always the risk that people simply get tired of the whole digital dating game. An economic downturn might also see people decide that a premium subscription is a luxury they can live without. But despite these risks, the fundamental shift to digital dating feels irreversible. For those looking to invest in this social evolution, you might consider looking into baskets that group these key players, such as the Dating Apps Revolution, which could offer a way to gain exposure to the sector’s potential.
