The Brutal Economics of Survival
The simple, unavoidable truth is that we now have to adapt. This isn't a choice, it's a necessity. When your city’s drains can no longer cope with the rain, you don’t form a committee to discuss the merits of flood defences, you just build them. When a heatwave threatens to cook your data centres, you don’t ponder cooling upgrades, you install them. This is the new reality. Spending on climate adaptation is shifting from a ‘nice to have’ line in a budget to a ‘must have’ pillar of survival economics.
What I find particularly compelling about this is its sheer lack of glamour. This isn’t about chasing the next big thing in tech. It’s about the fundamental, often boring, business of keeping the lights on and the water out. It’s about infrastructure. And because it’s essential, the companies providing these solutions may find themselves in a rather powerful position. After all, when your product is the difference between a functioning society and a catastrophe, price becomes a secondary concern.