More Than Just Tractors
When I say tools, I’m not just talking about machinery. Take a company like Deere & Company. Their latest tractors are less agricultural vehicles and more mobile data centres. They use GPS, AI, and satellite monitoring to tell a farmer exactly where to plant, how much fertiliser to use, and when to harvest. This precision agriculture is what allows Brazilian farms to scale up and meet global demand. These are not just one-off sales, they are technology platforms that create long term relationships.
Then you have the other pieces of the puzzle. Bunge Limited handles the trading and transport, connecting Brazilian fields to dinner tables in Shanghai. Corteva provides the advanced seeds and crop protection that boost yields whilst, hopefully, meeting the ever-stricter sustainability rules imposed by international buyers. It’s a complete ecosystem, and it’s dominated by established global players.