The Quiet Revolution in How Everything Is Made
I remember when ‘made to order’ meant waiting six weeks for a sofa in a slightly different shade of beige. Manufacturing was a distant, monolithic beast. You pressed a button in one country, and months later, a container ship full of identical things would dutifully arrive in another. It was a system built for scale and predictability, and for a while, it worked. But lately, that old model has started to look rather fragile, like a vintage car trying to compete in a Formula 1 race.
A quiet, but profound, revolution is underway. It’s not happening with the clang of hammers, but with the hum of servers and the precise whir of robotic arms. We’re in the middle of a shift from ‘atoms to bits’ and back again, where digital designs are transformed into physical objects with astonishing speed and flexibility. To me, this is far more interesting than the latest social media fad. It’s about fundamentally changing the way we create the world around us.