The Allure of a Company Betting on Itself
Let’s be fair, there is a certain logic to it. When a company repurchases its own shares, it’s making a rather bold statement. The board is effectively telling the world, “We’ve looked around, and we believe the most attractive investment on the planet right now is us.” This can be a powerful signal, especially when a company has strong, predictable cash flows and its stock appears to be trading for less than it’s truly worth. It reduces the number of shares in circulation, which could boost the value of the remaining ones.
The problem, of course, is that corporate boards are not infallible. They are just as susceptible to market euphoria and panic as the rest of us. I’ve seen far too many companies buy back their shares at the top of the market, only to issue new ones at the bottom to raise cash. It’s the corporate equivalent of buying high and selling low, a strategy that, as you might imagine, rarely ends well for the long term investor. The trick is to distinguish genuine value creation from financial engineering.