Who Picks Up the Pieces?
This is where things get interesting for investors. One company’s misfortune is often another’s opportunity. Hesitant customers, worried about warranties and future support, will start looking elsewhere. Their eyes will wander across the showroom floor to Nissan’s rivals, who are no doubt rubbing their hands with glee. A nervous market creates a fantastic opening for stable, confident brands to hoover up market share.
The ripple effect doesn’t stop with the customers, either. Think about the vast, intricate web of suppliers that keep a car giant running. These are businesses that live and die by predictable orders and prompt payments. When their main client starts looking shaky, they get nervous. They’ll start hedging their bets, perhaps offering better terms or prioritising orders for healthier competitors just to secure their own futures. This gives rivals a potential double advantage, snapping up both customers and preferential treatment from suppliers.