More Than Just Retail Therapy
Of course, an economy can’t run on discounted designer handbags alone. The other, less glamorous side of this story is business investment. Companies are finally opening their wallets for new equipment, technology, and all the other gubbins that makes a business run better. This creates a lovely, virtuous cycle. Businesses invest, which creates jobs and makes them more productive, which in turn gives consumers more money and confidence to spend. It’s textbook economics, but it’s rather rare to see it working so cleanly.
This is where a firm like U.S. Bancorp comes into the picture. As a major regional bank, its fortunes are tied directly to the health of Main Street America, not the whims of international finance. When local businesses feel confident enough to borrow and expand, banks like this could do very well indeed. They are, in essence, the facilitators of this domestic acceleration.