The Great Retail U-Turn
Just when we’d all agreed the high street was dead and buried, who should turn up with a shovel but the very company that dug the grave. Amazon, the digital behemoth that spent two decades gleefully dismantling traditional retail, has decided it wants to play shopkeeper. It’s a spectacular U-turn, isn't it? One minute they are the online grim reaper, the next they are drawing up blueprints for physical stores larger than a Walmart Supercenter.
To me, this isn’t some sentimental whim. It’s a cold, hard admission that for all their algorithms and one-click convenience, they cannot escape a simple human truth. People still like to browse. They enjoy the simple, tactile pleasure of picking something up before they buy it. Amazon is now betting billions that the future isn’t purely online or offline, but a messy, complicated marriage of the two. They are invading the home turf of traditional retailers, but they are doing it with two decades of customer data and logistical genius up their sleeve.