The Cavalry Arrives, Bearing Cloud Servers
So, who stands to benefit? Well, ironically, Alaska Air Group itself is now in a fascinating position. Having been publicly humbled, they are now under immense pressure to invest heavily in a fix, potentially emerging with more resilient systems than their rivals. But the real opportunity, I think, lies with the technology providers.
Companies like Cloudflare, which specialises in cloud-based security and reliability, offer precisely the kind of distributed network that prevents a single data centre failure from causing a total collapse. Then you have firms like CyberArk Software, which focus on securing access to these critical systems. They provide the digital locks and keys to ensure that even if one part of the network is compromised, the whole operation doesn't fall over. These are the digital plumbers and electricians the aviation industry desperately needs. This shift could create a multi-year upgrade cycle, a promising prospect for those positioned correctly. Of course, as with any investment, risks remain, and past performance is no guarantee of future results.