Selling Shovels in a Digital Gold Rush
I’ve seen this pattern before. During any gold rush, the people who consistently make the most money are not the starry-eyed prospectors, but the chaps selling the picks, shovels, and sturdy trousers. Today’s AI landscape is no different. While everyone chases the next dazzling algorithm that can write a sonnet, I think the real, durable money will be made by the companies selling the digital equivalent of hard hats and compliance checklists.
This is where the giants like Microsoft, Google, and Amazon come into their own. They aren't just building the AI, they are building the governance frameworks around it. Microsoft’s Azure platform, for instance, has responsible AI tools baked right in, helping businesses detect bias and explain their models’ decisions. They’re not selling a speculative dream, they are selling corporate insurance. They are providing the essential, if slightly dull, tools that every company using AI will soon be legally required to have. It’s the unglamorous but utterly critical plumbing of the AI revolution.