What makes a digital product "addictive"?

Digital products are considered "addictive" when they're designed with features that encourage repeated use and extended engagement. These include infinite scrolling (where content never ends), intermittent rewards (like notifications or likes), personalized algorithmic feeds that serve content tailored to your interests, and social validation mechanisms. Companies deliberately engineer these elements using behavioral psychology principles to maximize the time users spend on their platforms, which directly correlates with increased revenue opportunities through advertising, subscriptions, or in-app purchases.

What is the "attention economy"?

The attention economy refers to a business model where consumer attention is treated as a limited resource that companies compete for. In this economy, the most valuable companies are those that can effectively capture, retain, and monetize user attention. As our digital consumption increases, the competition for our finite attention becomes more intense. Companies in this theme excel at winning this competition by creating platforms and experiences that keep users engaged for longer periods, which they can then convert into advertising revenue, subscription fees, or in-app purchases.

How do AI and machine learning affect these companies?

AI and machine learning act as powerful catalysts for these attention-capturing platforms. These technologies analyze user behavior to create increasingly personalized experiences, recommending content that keeps users engaged longer. For example, TikTok's algorithm quickly learns what videos hold your attention and serves similar content, while Netflix recommends shows based on your viewing history. As AI becomes more sophisticated, these platforms become even more effective at predicting what will keep you watching, playing, or scrolling, potentially increasing user retention and the company's ability to monetize that engagement.

What does "Market Cap" mean in the stock cards?

Market capitalization (Market Cap) represents the total value of a company's outstanding shares of stock. It's calculated by multiplying the current share price by the total number of shares. Market cap helps you understand the relative size of a company—large-cap companies ($10+ billion) are typically more established, while small-cap companies ($300 million to $2 billion) might offer more growth potential but with higher risk. When comparing companies in this theme, market cap gives you context about their scale in the attention economy landscape.

What does "Consensus Recommendation" tell me about these stocks?

Consensus Recommendation shows what financial analysts collectively think about a stock. It's typically presented as Buy, Hold, or Sell (sometimes with variations like Strong Buy or Strong Sell). This rating summarizes the opinions of multiple professional analysts who study the company's performance, financials, and future prospects. For addictive product stocks, a positive consensus might reflect expectations of continued user growth or improved monetization. While helpful for getting an overview of expert sentiment, remember that consensus doesn't guarantee future performance, and it's just one factor to consider in your investment decisions.

14 handpicked stocks

Can't Stop, Won't Stop Addictive Products

These companies have mastered the art of capturing your attention and keeping you scrolling, swiping, and streaming. Carefully selected by our analysts, this collection features platforms designed to be irresistible, turning user engagement into predictable revenue streams.

Han Tan | Market Analyst

Published on June 17

Top Picks from This Group

Here are a few of the assets in this group. Create an account to unlock the full list.

Meta Platforms Inc (Facebook)

12 Month Growth Potential

Use the growth calculator to see how much investing in these assets could return over one year, based on aggregated analyst sentiment provided by Refinitive Ltd.

If you invested across these assets:

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In 12 months it might be worth:

$1,000.00

+46.07%

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About This Group of Stocks

Our Expert Thinking

These companies have built platforms that keep users hooked through features like infinite scroll, personalized feeds, and habit-forming design. When users can't look away, companies can monetize that attention through ads, subscriptions, and in-app purchases, creating reliable revenue streams.

What You Need to Know

This collection spans social media giants, streaming services, gaming companies, and interactive platforms. What unites them is their ability to capture and maintain user attention, creating a powerful competitive advantage as more of our lives move online.

Why These Stocks

Each company was selected for its demonstrated ability to create digitally addictive experiences. Our analysts specifically looked for platforms with high engagement metrics and innovative features designed to maximize time spent and user retention.

Group Performance Snapshot

46.07%

Average 12 Month Profit

On average, analysts expect assets in this group to grow 46.07% over the next year.

12 of 14

Stocks Rated Buy by Analysts

12 of 14 assets in this group are rated Buy by professional analysts.

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

Why You'll Want to Watch These Stocks

🧠

Designed to Be Addictive

These platforms aren't just popular by accident - they're engineered using behavioral psychology to keep users coming back. As engagement deepens, revenue opportunities multiply.

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AI Is Making Them Even Stickier

Artificial intelligence is revolutionizing how these platforms personalize content, making them increasingly effective at holding user attention and potentially driving stronger future growth.

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The Attention Economy Is Booming

As digital screen time continues to increase globally, companies that excel at capturing and monetizing attention are positioned to benefit from this fundamental shift in how we spend our time.

Get the full story on this Basket. Read our detailed article on its risks and potential.

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