Sun Life vs Bradesco

This page compares Sun Life Financial Inc. and Banco Bradesco S.A. - Preferred Shares, examining business models, financial performance, and market context in a neutral, accessible way. Educational content, not financial advice.

This page compares Sun Life Financial Inc. and Banco Bradesco S.A. - Preferred Shares, examining business models, financial performance, and market context in a neutral, accessible way. Educational co...

Comparison Snapshot

Key Financial Metrics

SLF

Metric

BBD

$38.22B

Market Cap

$39.74B

-46.13%

Potential Profit

-6.03%

Buy

Analyst Rating

Buy

Why It's Moving

BBD Stock Warning: Why Analysts See -8% Downside Risk

Stock dipped 2.69% on February 13, crossing below both 5-day and 10-day simple moving averages, signaling short-term selling pressure.
Bearish momentum indicator (MOM_10) stays negative despite some bullish signals like positive MACD, contributing to neutral technical rating.
February shows lowest probability (18.18%) for positive returns based on historical patterns, amplifying analyst concerns over near-term downside.

Sentiment:

🐻Bearish

BBD Stock Warning: Why Analysts See -8% Downside Risk

Stock dipped 2.69% on February 13, crossing below both 5-day and 10-day simple moving averages, signaling short-term selling pressure.
Bearish momentum indicator (MOM_10) stays negative despite some bullish signals like positive MACD, contributing to neutral technical rating.
February shows lowest probability (18.18%) for positive returns based on historical patterns, amplifying analyst concerns over near-term downside.

Sentiment:

🐻Bearish

Investment Analysis

Sun Life

SLF

Pros

Sun Life Financial has a solid market capitalization around C$48 billion, indicating stability in the financial services sector.
Recent analyst upgrades, including TD Securities upgrading the rating from hold to buy with a significantly increased price target, reflect growing confidence in Sun Life’s future performance.
Insider buying activity by executives suggests positive internal sentiment about the company’s prospects.

Considerations

The company’s stock has shown volatility with a 12-month trading range between C$74.56 and C$91.11, which may pose risk for conservative investors.
Some analysts have issued sell ratings and Barclays recently reduced the price target to C$84, indicating concerns about the company’s growth and valuation.
Despite revenue growth, earnings decreased by around 1.2% in 2024, raising questions about profitability momentum.

Bradesco

BBD

Pros

Banco Bradesco’s stock price increased nearly 29% over the past 12 months, showing strong price appreciation.
The bank’s broad product range including retail banking, insurance, pension plans, and asset management supports diversified revenue streams.
Bradesco’s large trading volumes and recent renewal of a significant share buyback program demonstrate strong liquidity and shareholder return focus.

Considerations

Market forecasts and analyst models predict a potential decline in Banco Bradesco’s stock price over the next year, indicating expected headwinds.
Exposure to the Brazilian economy and currency volatility introduces macroeconomic and political risk factors.
Preferred shares lack voting rights and provide 10% lower tag-along protection compared to common shares, which may concern some equity investors.

Related Market Insights

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Related Market Insights

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About The Companies

Sun Life (SLF)

Sun Life Financial Inc. is a Canadian-based international financial services organisation that offers a wide range of insurance, wealth, and asset management solutions. With a history stretching back over 150 years, the company serves both individual and institutional clients. Its operations are globally diversified, with a strong presence in markets across North America, the United Kingdom, and Asia. Sun Life's business is structured around key segments including asset management, which features well-known units like MFS Investment Management, as well as its core insurance and wealth activities in Canada, the US, and Asia. For investors looking at the financial services sector, Sun Life represents a significant player with a broad portfolio of products, from life insurance and health benefits to investment funds and financial advice. As with any investment, its value can go down as well as up.

Bradesco (BBD)

Banco Bradesco S.A. (preferred shares, ticker BBD) is one of Brazil’s largest private banks, offering retail and commercial banking, insurance and asset management. Investors should know these preferred shares typically carry limited voting rights but can offer liquidity and dividend potential. Bradesco’s scale gives it a broad domestic deposit franchise and distribution network, supporting fee income and lending volumes. Key considerations include exposure to Brazil’s economic cycle and the Brazilian real (BRL), which can amplify returns or losses for international investors. Credit quality, regulatory change and competition from fintechs influence future earnings. With a market capitalisation of about $32.38B, Bradesco is a major financial-sector name in Latin America, but returns are sensitive to macro, interest-rate and credit trends. This summary is general information only, not personalised advice. Investors should assess suitability, consider currency and geopolitical risks, and seek independent advice if needed.

Bradesco (BBD) Next Earnings Date

Banco Bradesco (BBD) already released its Q4 2025 earnings on February 6, 2026, prior to today's date. The next earnings report, covering Q1 2026, is estimated for early May 2026—specifically around May 6, based on the company's historical quarterly reporting pattern of approximately 90 days post-quarter end. Investors should monitor official company announcements for the confirmed date and time.

Bradesco (BBD) Next Earnings Date

Banco Bradesco (BBD) already released its Q4 2025 earnings on February 6, 2026, prior to today's date. The next earnings report, covering Q1 2026, is estimated for early May 2026—specifically around May 6, based on the company's historical quarterly reporting pattern of approximately 90 days post-quarter end. Investors should monitor official company announcements for the confirmed date and time.

Which Baskets Do They Appear In?

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Which Baskets Do They Appear In?

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Comparison Snapshot

Why It's Moving

BBD Stock Warning: Why Analysts See -8% Downside Risk

BBD Stock Warning: Why Analysts See -8% Downside Risk